Management Team

The Brains Behind TrackCouture

Lisa Maria Heros was born and raised in Memphis, Tennessee. After graduating from St. Agnes Academy, she received her Bachelor in Business Administration in Marketing from The University of Mississippi. She continued her studies in Oxford for two more years at Ole Miss in order to earn her Master in Business Administration in Management. After dabbling into the idea of a career in sports marketing following an internship with the AXA Liberty Bowl, Heros turned to party planning and accepted an event planning and donor development position at The Dixon Gallery and Gardens in Memphis. Now, as the Co-President of TrackCouture, she focuses on creating a lifestyle brand for female NASCAR and racing fans!

Lisa keeps busy outside of TrackCouture with her involvement in the AutoZone Liberty Bowl, MIFA No Go Gala, American Heart Association Black Tie Blue Jeans, Ole Miss School of Business Administration, Young At Art at The Dixon Gallery and Gardens, and Hands On Memphis. She just finished her second marathon, the 2008 Country Music Marathon on April 27th in Nashville.   Her favorite sports team is the Memphis Grizzlies!

Diane Kathleen Smith was born and raised in Memphis, Tennessee as well. A graduate of St. Agnes Academy, Smith studied studio art and art history at The University of Virginia before studying fashion design at Parsons School of Design and Otis College of Design. Her experience includes working at Saks Fifth Avenue, MAC Cosmetics, and as a model with Colors Agency. Smith is experienced in many areas of fashion, especially in make-up design. She was a freelance make-up artist in Memphis prior to becoming Co-President of TrackCouture, where she now focuses on building the brand TrackCouture!

Kathleen keeps busy outside of TrackCouture with her involvement in the MIFA No Go Gala and Blue Streak Wine Tasting. 

Heros and Smith met in the sixth grade at St. Agnes Academy in Memphis, Tennessee. Throughout college, the two expressed similar interests in the fashion and sports industries. Creating a company that would mesh the two industries together seemed a likely fit for two stylish professional sports fanatics. Thus, the idea of TrackCouture was born!

Lindsey Ann Hyneman was raised in Jonesboro, Arkansas.  She attended The University of Mississippi with Heros where she majored in Fashion Merchandising. She moved to Dallas after graduating and worked as the Director of Sales and Product Development for a bath and body line called Niven Morgan. After 5 years in Dallas, Hyneman recently moved to Memphis to be closer to friends and family. She is the newest member of the TrackCouture family.