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TrackCouture Press Releases
New Line Added to TrackCouture.com
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Memphis, Tennessee, March 22, 2006 –
TrackCouture has launched its new line of race-themed, casual clothes branded with the TrackCouture logo, for fashion-conscious women.
Racing's energy and dangerous elements have made it increasingly attractive with trend-setting, chic women. TrackCouture has capitalized on racing's growing popularity with race-inspired themes including Pit Lizard and Race Royalty tanks. Women do not need to support a particular race car driver to enjoy TrackCouture's fashionable items. The TrackCouture line features t-shirts, tanks, skirts, pants and hoodies, bringing a fresh, funky look to casual sportswear.
TrackCouture raced into the fashion business in February when they launched an officially licensed NASCAR clothing line designed exclusively for women.
"We want our clothing line to have universal appeal to women," said co-president Kathleen Smith. "As huge race fans it was important for us to have the NASCAR line, but we also want non-NASCAR fans to be able to wear our clothes and look great doing so. We believe our non-NASCAR line will appeal to women because of its fun designs, commitment to quality and fresh look."
The TrackCouture line is made in the USA and has been designed with stylish women in mind. The full line of TrackCouture's clothes is only available online at www.TrackCouture.com.
TrackCouture recently added the drivers from Roush Racing to their NASCAR line. Roush Racing has five of NASCAR's most talented Nextel Cup drivers, including veteran Mark Martin, 2003 Nextel Cup champion Matt Kenseth, Greg Biffle, Carl Edwards and Jamie McMurray. One of the premier NASCAR racing teams, all five of the Roush drivers who have signed agreements with TrackCouture are currently in the top 25 in driver point standings. TrackCouture already has clothes available on the site featuring drivers from Joe Gibbs Racing, Penske Racing and MB2 / MB Sutton Racing.
About TrackCouture
TrackCouture is based in Memphis, Tennessee. TrackCouture apparel and accessories are available at www.TrackCouture.com, and select items are available in race team stores. Later in the year, the NASCAR.com SuperStore, and NASCAR retail shops will also carry the TrackCouture line. TrackCouture is a lifestyle brand focused on creating, producing, distributing, promoting, and selling NASCAR licensed merchandise. Licensed merchandise will include driver logo merchandise, as licensing agreements are made with each racing team and driver.
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